The global financial collapse of 2008-2009 presented a formidable challenge to the world’s aluminium industry and considerably transformed the market. Today’s economic realities call for setting up new tasks and discovering unorthodox solutions. Besides, RUSAL’s new role as a public company means assuming additional duties and a greater level of responsibility. Having been able to weather the recession, RUSAL is now determined to reinforce its leadership in the industry and continue the work on raising production efficiency, expanding its product range, bolstering its position in the key markets and developing long-term relationships with its clients. These steps should further improve RUSAL’s financial performance and drive value of all of its shareholders. In 2011 RUSAL worked out a new long-term development strategy that defines the company’s major goals and priorities for the next ten years.