RUSAL views community investments as a contribution to the development of society and a path to a sustainable future. As a global leader in one of the fastest growing industries, RUSAL strives to ensure that its growth prompts the development of the regions where it operates and contributes to the wellbeing of local communities.
With assets in 19 countries across the globe, RUSAL operates in a multinational and multicultural environment. While developing the community support projects, RUSAL is always mindful of local specifics, selecting relevant tools and programmes to ensure substantial and long-term social impact.
Based on its extensive experience in working with local communities, RUSAL has shaped a balanced systemic approach to social investments that ensures high efficiency and tangible results. This approach rests on a number of principles, which help to maximize the social outreach.
RUSAL is committed to pursuing progressive improvement of the living conditions in the regions
where the company operates. Dramatic changes in social and economic environment can only be
achieved through the complex measures that are aimed at developing the key elements of social
wellbeing – education, healthcare, culture and sport, as well as creating a safe and comfortable
living and working environment that requires an advanced network of social infrastructure facilities.
RUSAL is addressing these trends simultaneously, making sure that its social programmes
complement and enhance each other and are aligned into a broader corporate system of community
investment, thus providing a consolidated effect.
Occasional one-off social campaigns have a short-term impact. Dramatic changes in the socio-
economic environment and a noticeable progress in tackling social issues can only be achieved
through long-term social programmes. RUSAL’s major social projects usually take from three to
five years. The programmes are constantly revised and enhanced in order to boost their efficiency
and attract more participants.
Competitive selection of projects provides equal opportunities for all participants and allows the
company to select the most interesting and promising ideas. Information about social programmes,
grants, participation conditions and updates on the project’s development is always made publicly
RUSAL uses various types of social support that include sponsorship, grant programmes, private
donations, etc. The use of different tools allows the company to tackle the social issues through
using the most viable and efficient method.
A multilateral dialogue is an essential part of RUSAL’s social involvement policy. When
developing social projects, the company thoroughly investigates the local environment through
conducting public polls, focus groups and interviews with regional experts. Once the projects have
been implemented, RUSAL reviews their efficiency by collecting and studying the feedback from
participants and related parties.
How fruitful and effective is the idea that serves as a basis for a social programme? To what extent
does it meet the expectations of participants, partners and RUSAL itself? Implementation of pilot
projects can provide comprehensive answers for these and other questions.
A high level of proficiency of project’s organizers, partners and participants is halfway to success.
RUSAL’s employees, involved in social projects, are regularly trained and tested on compliance
with proficiency requirements. RUSAL provides assistance to unsuccessful applicants, helping them
to improve the project and boost its chances to be approved in the future. Such cooperation with
participants helps to increase the number of professionally designed projects, aimed at enhancing the
socio-economic environment in the regions of RUSAL’s presence.