The operational management of RUSAL's social activities and their coordination are carried out by the Centre for Social Welfare for Local Communities (Centre for Social Programmes). Alongside being headquartered in Krasnoyarsk, there are representative offices in the Republic of Khakasia, in the Irkutsk and Sverdlovsk regions.
The Centre for Social Welfare for Local Communities actively interacts with all concerned governmental and public organisations, regional communities, and socially active residents in the regions of the Company's presence. The key objective of the Centre for Social Welfare for Local Communities is to assess and further support the most significant and efficient social initiatives. Today, more than 500 organisations are partners of the Centre.
RUSAL's Centre for Social Welfare for Local Communities is implementing several large-scale programmes and projects in the cities and towns of the Company's presence which allow supporting initiatives in various fields – charity, environment, urban space development, social entrepreneurship, etc. Of particular note, the Centre is the administrator and operator of the programmes 'RUSAL Territory', 'Helping is Easy', 'Green Wave', 'Yenisei Day', the New Year marathon 'Beleive in Miracles, Create Miracles!', and many more. Moreover, RUSAL's Centre for Social Welfare for Local Communities carries out active informational, educational and consulting work in the field of volunteering, project activities, and social entrepreneurship.